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Channel: Privacy – Mobile Marketing Watch
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mPulse Mobile CEO: Marketers ‘Have to Understand PHI Guidelines to be...

“The US healthcare system is in the midst of a large-scale transformation. With mandates from the Patient Protection and Affordable Care Act (ACA, or Obamacare) and other pressures, the industry is...

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Consumers Saying Goodbye to Those Verizon Supercookies

If Superman were to come to earth today, his arch nemesis wouldn’t be Lex Luthor, it would be Verizon’s so-called ‘Supercookies’, the unstoppable tracking cookies that the mobile provider uses to track...

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Picture This: Every Photo You Keep is on Google

Guess what? Google is willing to store and organize all of your digital photos and videos for free. It’s a new online photo service launched by Google — the latest example of Google’s desire to “wrap...

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Is Your Company’s Mobile App Putting Your Customers At Risk For Fraud?

Mobile apps are becoming big business for businesses. Many bank customers now check their account balances or transfer funds through an app on their cell phones. Savvy retail shoppers can use a...

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Fighting Robocalls: New ‘Smart Blocking’ Tracks and Blocks Spam Calls

YouMail, a provider of cloud-based telecommunication services, has upgraded its free iPhone app to show users how many robocall and spoofed-number calls it has blocked for them. The announcement comes...

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Opinion: Citizens Demand ‘Uber’ Privacy

The following is a guest contributed post by Gary S. Miliefsky, CEO of SnoopWall Inc. The world is waking up.  Riots in France.  Over Uber, you ask? Yes, the app you conveniently downloaded on your...

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Selfies May Soon Become Your New Mobile-Centric Password

Remember the classic James Bond movies where 007 would undergo a facial scan in order to be able to access a particular location? That’s essentially how credit cards will use selfies in the future....

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What Every Retailer Needs to Know About the TCPA, Reducing Litigation Risk

Although it comes as no shock that retailers sincerely want to comply with the Telephone Consumer Protection Act (TCPA), the Federal Communication Commission’s rules in this area have actually led to...

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Taking a Look Back at Some Past TCPA-Related Lawsuits

I just wanted to point out some past TCPA related lawsuits for Robocalls, Unsolicited Text Messages and even Fax Messages.   As we’re all aware by now the TCPA specifically states that a brand or...

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ABI Research: Security Testing Market Should Grow to $6.9 Billion by 2020

Web and cloud-based software applications are not just critical tools to connect people today, but they’re also a constant security threat. In a recent competitive analysis, ABI Research, a leader in...

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